L’Oréal Paris SuperiorPreference Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color

L’Oreal Paris Superior Preference hair color is our true gold standard of color and shine, since 1973

Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum

Available in over 50 luminous shades, ranging a wide spectrum from champagne blonde, to rich brown and deep red

Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter

Each Superior Preference hair color is crafted to show infinite tones and reflect, so you can find your own Superior Preference signature